City of Stockholm, mipim, cannes, 2024

mipim, cannes


A traditional booth at MIPIM cost 17 tons of carbon footprint and hundreds of kilos of cheap materials like transformed and composited woods, polymere foams, and synthetic textiles.

The city of Stockholm choice was to make the things in a total different way.

Engaging new economics standards.

We have established an ecosystem of partners dedicated to implementing mid-scale
circular and participatory economic practices.
Professional integration projects : ABI 06, La recyclerie des Moulins
Artists run space : La Station

This collaboration is pivotal in setting new standards for economic engagement,
fostering an environment where sustainability is not just a concept but a practical reality.
By bringing together diverse stakeholders, we aim to create a model that demonstrates
the viability and benefits of circular economy practices on a community level, thus
paving the way for broader adoption of these sustainable approaches in economic

The objective is akin to the original system composed of cork, chain, and beech wood,
which is designed with sustainability at its core. This system-object is entirely modular,
easily storable, practical, crafted from pure materials, and devoid of any screws or
fastenings. The aim is to standardize recycling processes to integrate these practices at
the heart of our economies, throught their infiltration and adoption within the industry.

Overcoming resistance to change by introducing new practices and habits, creating new professional abilities,
and convincingly demonstrating that this sustainable approach enhances living conditions rather than constraining them.
It's crucial to dispel the notion that adopting sustainability equates to a regression in lifestyle or quality.
Instead, the project aims to prove that sustainable design can be as aesthetic, sensitive,
and luxurious as any conventional design project, if not more so, thereby redefining luxury in the context of environmental responsibility.

Associated collection